Why Start a Blog?

January 22, 2017 Blogging
8 Super Simple Steps to Starting a WordPress Blog

Blogs are powerful. It’s ‘s almost a given that business, organizations and entrepreneurs in any field wanting to make it in the digital world need a blog. In fact, businesses that have a blog can generate 126% more leads than those who don’t have a blog. This guide covers eight simple steps that individuals and businesses can take to start their own blog right away. But, why do you want a blog?  Is it to: Sell a product Promote yourRead More

Never Settle

December 16, 2016 Writing
Never Settle

The other day I went to a holiday party thing for writers and folks in the creative fields. I met amazing people. I made some great chemistry with folks. Particularly a marketing manager who works at a mid-size advertising agency in Downtown Chicago. Marketing managers are a fun little bunch.They talk incessantly about ideas, growth, possibilities. All the time. They are not always do-ers though. That’s because they are people persons. Hand-holders a lot of the time. They are goodRead More

Is Reading Dead?

September 10, 2016 Writing
writing is dead

People are not reading newspapers like before, but they’re still reading; just differently. What does this mean? This means that writing matters more than ever. Writing is more alive than ever Today, the written word lives in a much bigger, digital abundant environment. In this new age of content and social search, writing has has grown to become one of the most powerful tools available for doing business and connecting with targeted customers through the web. At one point in history, it wasRead More

Approach Your Website Readers Like You Would a Hot Date

August 20, 2016 Web Writing

If you want to attract website visitors and convert them into leads, donors, subscribers or get them to share your content, approach your website readers like you would a hot date. Say you’re trying to attract someone romantically. Normally, anyone would try something like this: 1. Attempt to look presentable and make a good impression 2. Say friendly things and find common ground with this person 3. Offer to take the person out your new friend out for lunch, dinner,Read More