Content Writing, Copywriting, PR What’s the Difference?

The PR, advertising and marketing fields have seen a completely different landscape from the last decade. And as writers in these fields it’s sometimes hard to tell what type of writing we are doing. For content writers who write mainly to engage, for example, it’s not the same to write a landing page. Writing a…

How to Start a Blog if You’re a Newbie

Blogs are powerful. It’s ‘s almost a given that businesses, organizations and entrepreneurs in any field wanting to make it in the digital world need a blog. In fact, businesses that have a blog can generate 126% more leads than those who don’t have a blog. This post will go through eight simple steps that…

Mexican Moms Don’t Want Carne Asada for Mother’s Day, Just So You Know

Mothers are the rocks of the traditional Mexican family. They are hardworking, strong beautiful beings. But that’s just what we see from the outside. Beneath the surface lives a woman who is always tired and never gets what she wants. Not even for Mother’s Day, according to La India Yurida. “La Carne Asada!” which has over 8…

“Unapologetically Feminist and Unapologetically Latinx”

Originally published in Gozamos.  “Destiny of Desire” Is ‘Unapologetically Feminist and Unapologetically Latinx,’ Playwright Says Thought I’d share this post I wrote about a cool play happening in Chicago. 🙂 The Goodman Theater will present “Destiny of Desire,” a telenovela-inspired comedy written by Karen Zacarías and directed by José Luis Valenzuela, both award-winning theater mavens.”Destiny of Desire,” which is…

Is Reading Dead?

People are not reading newspapers like before, but they’re still reading; just differently. What does this mean? This means that writing matters more than ever. Writing is more alive than ever Today, the written word lives in a much bigger, digital abundant environment. In this new age of content and social search, writing has has grown to become…

Why Dating and Websites are the Same

You’re getting website visits, but no one comments, shares or subscribes to your website. Why is that? If visitors stumble upon your site, or are redirected there via let’s say a link on Facebook, and they  don’t dig your super awesome site, they will likely go somewhere else in search of the information they are…