I hate it when folks say that people don’t read anymore. That’s not true. In fact I believe people read more than ever.
Content and social search has grown to become one of the most powerful tools available for learning, discovering and enriching our lives.
Business are now targeting customers through the web with powerful websites and tools that we use everyday such as Facebook and Twitter.
People read emails.
People read e-books.
People read online news.
The list goes on.
People are just looking at screens to read.
In fact, we have so much content in front of us that we’re better off with less of it.
And that’s where we find ourselves today.
People are overwhelmed with information. With all the noise, standing out as a business or entrepreneur takes talent.
That why as writers we need to keep it simple, especially if we are writing for digital platforms.
Keep it simple. I give this advice to clients when they hire me to write something, design a website, or when a friend asks me to take a look at their resume. I say, “keep it simple.” But don’t misunderstand me. Simple does not mean of less value.
Keep it simple but rich.
It was Einstein who once said, “Everything should be made as simple as possible, but not simpler.” And, I agree.
So, get it straight: People do read. Maybe even too much.