Blogs are powerful.
It’s ‘s almost a given that businesses, organizations and entrepreneurs in any field wanting to make it in the digital world need a blog. In fact, businesses that have a blog can generate 126% more leads than those who don’t have a blog.
This post will go through eight simple steps that entrepreneurs and businesses can take to start their own blog right to help them with…
- Selling a product
- Promoting a product, or service
- Enhancing a brand
- Educating and engaging readers
So let’s start:
1.) Go to WordPress.com and choose a blog type.
Before you dive in. Ask yourself: What’s my niche? What’s my industry? Is it fashion, media, education? This will help you choose a blog type in the options. If your blog type is not in the options, don’t worry. Choose something that’s the closest to it. Don’t spend so much time thinking about it.
2.) Choose a layout (you can change later).
Pick from the three layout options available in the next step.
This gives WordPress an idea of how you want your content to be presented. Based on this, WordPress.com will show you many different themes to choose from.
3.) Choose a theme (or look of your blog).
Choose a theme. These themes have different layouts, fonts, and color palettes.
4.) Choose a domain.
A domain name is your web address, and what people would type in their browser to find your blog. For example: writinginmyunderwear.com.
So, after you first visit WordPress.com, choose a domain for your blog. This can also and more likely be the name of your blog.
WordPress.com offers a free domain if you let them attach a snippet on your web address, such as: writinginmyunderwear.wordpress.com. If this is a problem for you, you can have them remove it for a small fee. When you type in your desired domain name, WordPress.com will show you those options and fees.
5.) Select a blogging plan.
Blogging can be free. But, if you’re looking for something fancier – perhaps you want something customized or you want to use your blog to start a business, consider the other plans. Choose a plan here.
Remember, you can stick to the free plan and then change it later (something I did).
6.) Choose a name for your blog.
Choose a name for your blog. Think about something that is easy to remember and that conveys the purpose of your blog.
Your content will be what matters the most to your readers though. So, don’t fret over a name. The name of your blog can be your own name. It can be Writing in My Underwear, really. Sure, it makes sense that your domain name is the same as your blog name but, that’s not always true or required.
7.) Write, damn it, write!
Content is the meat and potatoes of blogging.
If you want readers, if you want to make a profit blogging, make sure you’re writing regularly and that your blog posts are long and packed with value for your readers.
8.) Choose quality over quantity.
It’s great if you can blog every day. But, if you can write a well-written, 1,000-2,000 word blog just once a week, even better.
Google is doing its best with all their recent algorithm changes to ensure that quality content is valued higher than content that’s stuffed with keywords, that is short (300-500 words) – and is of low quality.
Google likes long form content up to 2,000 words or more.
Advice from someone who’s been there, (me).
Break up big text into bite-sized paragraphs, and offer value in your writing.
Read, The Elements of Style, by William Strunk Jr. and E.B. White. If you really want to write, and write well period, buy this short book for $5 bucks. Totally worth the investment.
Sweet bonus tip…
Finding awesome, high resolution images to go along with your blog posts will be frustrating if you don’t know where to look in the first place. I’m here to the rescue. Go to: unplash.com.
You’re welcome. 🙂
You can use any photos at Unsplash.com, and do what you please with them. All photos published on Unsplash are licensed under Creative Commons Zero which means you can copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer or Unsplash.
I hope you’ve enjoyed this quick guide. Now, go and start that blog already!
Think you may need help? Feeling stuck? Need a writer? Hit me up. I can totally help you!