People are not reading newspapers like before, but they’re still reading; just differently.
What does this mean?
This means that writing matters more than ever.
Writing is more alive than ever.
Today, the written word lives in a much bigger, digital abundant environment.
In this new age of content and social search, writing has has grown to become one of the most powerful tools available for doing business and connecting with targeted customers through the web.
At one point in history, it was letters that allowed families, friends, businesses to communicate with one another. Writing has grown to be so much different. Today, people still read, but they are looking at screens to do it.
People read emails today.
People read e-books today.
People read online news today.
The list goes on.
We don’t live in those letter days where we haven’t heard from folks in ages and we expect 6 pages of content to read. We hear from folks often. We are not hungry for it as much as we used to be because we’re in touch with folks.
In fact, we have so much content in front of us that we’re better off with less of it.
And that’s where we find ourselves today.
How do businesses stand out amid all the noise?
How do organizations get funded with all the other causes today?
How do I get more shares on my post?
When people say things like, “People don’t read.”
People do read.
If anything, people are reading more.
The better question to ask is:
What are you doing to stand out?