Why Dating and Websites are the Same

You’re getting website visits, but no one comments, shares or subscribes to your website.

Why is that?

If visitors stumble upon your site, or are redirected there via let’s say a link on Facebook, and they  don’t dig your super awesome site, they will likely go somewhere else in search of the information they are looking for. First impressions are everything. The first impression is nearly impossible to reverse or undo.

So what do you do?

Date your readers.

Sure, this sounds off. But, if you treat your readers like you would someone you have a mad crush on, then your chances of success are high.

Here’s how to start:

1. Make your Website to Look Good.

Your website should be appealing and make a good first impression. Your website should at first glance be easy to read. It should also be visually enticing. You don’t have to have the best web design for this. You can find many inexpensive WordPress themes or some for free to get your site looking amazing.

2. Be Warm and Friendly. 

Write friendly things and find common ground with readers. The copy of your website needs to flow nicely. Use clear, concise and conversational language so that your readers can easily grasp your overall message.  Use short, strong paragraphs and abstain from jargon.

3. Be Generous. Offer something valuable to your readers. You can give free consultations in exchange for your sign ups to your newsletter. Or simply give for nothing in return.  There are endless things you can give to your readers: a cheat sheet on a topic you’re in expert in,  a free 20-minute phone conversations, a 5-day email course, a 10-page guide.

4. Follow up. 

You have a new subscriber. This person signed up to your newsletter. What’s next?

It’s important that you stay in touch. So keep in touch with a weekly email, or by simply emailing them and asking what made them sign up. From there, you can learn how to help your readers.

What I’ve discovered about growing up in the digital era is that at the end of the day, we are humans behind these machines. You have to show people love. Appreciate them. Be generous to them. Take the time. You will see a difference.